Regardless of the socials.

Growing social media is not a choice anymore. The internet was even split a few years back, and people used to criticize alternative careers. But those who took steps then are now making millions.

Social media platforms like X (formerly Twitter), Instagram, LinkedIn, TikTok, and the newly launched Threads are now the breeding grounds for careers that were unimaginable a few years ago.

Celebrities, cricketers, and influencers are active on their socials for a reason.

Engagement.

Engagement is the new currency.

If you can grab people’s attention, you can monetize it now or later.

Of course, you need a skill that directly solves people’s problems or provides some service.

But, as I just said, it all starts with engagement.

Here are 4 types of content you can create to get a massive surge of engagement on your socials:

Edutainment content

This type of content educates people while entertaining them.

It’s a great way to show your knowledge and help people find peaceful solutions.

Edutainment is the best content to show expertise and establish authority in your niche.

Proof content

This content speaks for itself. It tells people why they should listen to you and what happens if they do.

Proof content bridges the gap between knowledge and results.

It motivates people and makes them more interested in you because you’re showing that your methods work.

Nothing is more powerful than proof content.

This type of content attracts warm leads. These little pieces might get less reach because they are more targeted, but they help you get those Stripe notifications while you sleep.

Platform-supported content

Every platform favors certain types of content. This depends on various factors like algorithms, sudden changes in the industry, trends, political shifts, and sometimes even the whims of people.

These variables keep changing, and you need to study the platform to know what works.

Platform-supported posts get the highest engagement, but they don’t necessarily establish your credibility directly.

Motivational content

Motivational content is among the best for driving engagement. It’s universal and transcends niche boundaries to attract almost all users on a platform, potentially.

Effective motivational posts can garner tens of thousands of shares, leading to significant engagement.

You can mix motivational content with some background story so that people resonate with you, but it’s okay to keep them open-ended and let people think.

So, don’t delay and forget about the funnels. Start strategizing your content and see the results yourself.

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